Key Sporting Dates 2026
Whether you’re running fan engagement campaigns, retail promotions, corporate giveaways, branded merchandise activations, or large-scale event marketing, these major sporting moments present powerful opportunities to elevate your brand visibility. By leveraging custom promotional textiles, branded towels, headwear, and event merchandise, businesses can connect with audiences in high-impact environments where brand exposure matters most.
Plan Early
Major sporting events move fast – and so should your planning. We help you design and deliver made to order, retail towels, caps, beanies, textiles and merchandise well ahead of key dates.
Brand Bodly
Sport is bold – your merchandise should be too. From vibrant prints to premium embroidery, we make sure your branding stands out in the crowd and on camera.
Win The Crowd
Great merchandise builds lasting connections. We create practical and desirable products fans will actually want, keep and use, ensuring your brand remains visible long after the event ends.
- 5th February – 14th March: Men’s Six Nations
- 7th February – 8th March: Men’s T20 World Cup in India and Sri Lanka
- 6th February – 15th March: Winter Paralympics in Milan and Cortina d’Ampezzo, Italy
- 20th – 22nd March: World Indoor Athletics Championships in Torun, Poland
- 11th April to 17th May: Women’s Six Nations
- 11th June to 19th July: Men’s football World Cup in United States, Canada and Mexico
- 12th July to 2nd August: Commonwealth Games in Glasgow, Scotland
- 29th June to 12th July: Wimbledon Championships
- 10th – 16th August: European Athletics Championships in Birmingham, England
- 11th – 13th September: Solheim Cup in North Brabant, Netherlands
- 15th October – 15th November: Rugby League World Cup in Australia and Papua New Guinea